Yuri's night was a colossal flop.
The Flickrholics in the red shirts with a helmeted character on their chests, the ones that are all a-Twitter, putting their Faces in some online Book, calling Space "Mine," outnumbered all other participants remembering 1961 last night. Across the country, the celebrations fizzled like Mountain Dew left out in the sun too long.
Yuri? Who's he? If you went to one of the gatherings, you probably still don't know.
The youngsters who want to be taken credibly forgot a few basic tenants for attracting "the rest of us" to their events. In California, the Coalition for Space Exploration tried their best to get their message across during the day, but it was lost on the dead heads that turned out for Telstar, dancing under the half moon.
In years past, Houston-based Russians have turned out in force for an evening of drinking and socializing. Nyet this time. If it weren't for the coincident motor-cycle rally, bringing in maybe less than 100 riders for the evening, poor Billy Joe Shaver would not have had an audience. A ride on a Zero-g airplane was given away to someone who had long since left the vicinity.
No, the Gen-Y folks, with the attention span of a page refresh, forgot or perhaps didn't know, how to bring out a crowd and get a message across. It starts with advertising. If nobody knows about your event, they won't show up. If you can't afford to pay for it, provoke the media into doing the job for you. It continues with content, especially if you are charging an admission fee. If you're intent is to raise awareness and interest in the space program, it might even help to have a couple of exhibits explaining why untold billions of dollars are being expended to get back to a place we've already been.
And explain it in language even a motorcycle moma can understand.